Certificate in Public Relations and Communications Management

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海角社区 SCS Certificate in Public Relations and Communications Management

The Certificate in Public Relations and Communication Management is professionally based and includes content updated with best practices in industry and the latest communication research. Students have opportunities to work directly with industry on real and evolving public relations cases.

Type:听听Undergraduate Certificate

颁辞耻谤蝉别蝉:听 10

Credits: 听30

Schedule:听听Full-time or Part-time

Time:听 Weekday evenings

Delivery: In-person

Unit:听听Global and Strategic Communication

Questions? 听 info.conted [at] mcgill.ca

听

Learning Outcomes

The program is designed to enable you to:

Conduct public relations research
Use best practices for social and traditional media relations
Plan corporate communications
Support a firm鈥檚 internal communications
Navigate the public policy process
Prepare communication plans

Program Courses

Certificate (Cert.) Public Relations and Communication Management (30 Credits)

Offered by:Global & Strategic Comm.

Degree:Cert in Pub Rel & Comm Mgmt

Program Requirement:

The field of Public Relations and Communications Management has been changing dramatically in recent years. Digital (including social media) is changing the way public and organizations communicate. Increased consciousness by companies of their social responsibility, and a need for greater accountability to stakeholders, have led to an awareness in both the corporate and the not-for-profit sector that organizations need to rely on the advice and services of well trained professional communicators. The program content is continually updated with best practices in industry. Students have opportunities to discuss real and evolving public relations cases directly with industry professionals.

Required Courses (30 credits)

CPRL 214 Applied PR Methods 1 3 Credits
- Fall
- Winter
- Summer
Public Relations: Context, resources, learning activities, and guidance to conduct comprehensive, primary and secondary public relations research, and assess, edit, revise and proofread public relations materials for print, electronic and digital media.

Offered by: Global & Strategic Comm.
- Corequisite: CPRL 223
- Terms
  
  Fall 2024
- Instructors
  
  Richard G Andrews
CPRL 220 Fundamentals of Fund-Raising 3 Credits
- Fall
- Winter
- Summer
Public Relations: Current status of fund-raising and philanthropy in Canada. Donor motivations, strategies for attracting support from different donor audiences, development of fund-raising campaigns for not-for-profits, charitable foundations, para-public and public-sector organizations. Role of donor organizations. Theoretical knowledge, technical skills and ethical considerations.

Offered by: Global & Strategic Comm.
- Terms
  
  Fall 2024
- Instructors
  
  Shaun Lynch
CPRL 223 Basics of Public Relations 3 Credits
- Fall
- Winter
- Summer
Public Relations: An overview of public relations theory, principles and practice, including the development of the discipline and its role in society, its function in different organizations, and the techniques used in the different sub-specialties of the field.

Offered by: Global & Strategic Comm.
- Terms
  
  Fall 2024
- Instructors
  
  Andre Durocher
CPRL 224 Applied PR Methods 2 3 Credits
- Fall
- Winter
- Summer
Public Relations: Analyze, plan, design and execute projects that extend and hone writing and presentation skills in a self-directed manner.

Offered by: Global & Strategic Comm.
- Prerequisites: CPRL 214 and CPRL 223
- Terms
  
  Winter 2025
- Instructors
  
  Aislinn Mosher
CPRL 225 Social & Traditional Media Rel 3 Credits
- Fall
- Winter
- Summer
Public Relations: Organizations must communicate with diverse publics against the background of a rapidly changing media landscape. With the increasing presence of digital (including social) media, publics are both fragmenting and coalescing in new ways. This course will cover the context, theory and best practices that are evolving as a result.

Offered by: Global & Strategic Comm.
- Corequisites: CPRL 214 and CPRL 223
- Terms
  
  Winter 2025
- Instructors
  
  Andre Durocher
CPRL 226 Corporate Communications 3 Credits
- Fall
- Winter
- Summer
Public Relations: Issues and conditions affecting the communication of corporate issues and identity will be examined including corporate branding, financial communications, social responsibility, the reciprocal effects of internal and external publics, and planning and production of corporate communication vehicles.

Offered by: Global & Strategic Comm.
- Prerequisites: CPRL 214 and CPRL 223.
- Terms
  
  Winter 2025
- Instructors
  
  Kristy Pealow
CPRL 227 Internal Communication 3 Credits
- Fall
- Winter
- Summer
Public Relations: An examination of how internal communication strategies are designed and implemented to ensure people within an organization work together effectively and efficiently to support the organization's business plan, including the definition and purpose of internal communications that add value, as well as the communication needs of internal stakeholders.

Offered by: Global & Strategic Comm.
- Corequisites: CPRL 214 and CPRL 223
- Terms
  
  Fall 2024
- Instructors
  
  Victoria Pickering
CPRL 228 Event Management 3 Credits
- Fall
- Winter
- Summer
Public Relations: Effective use of public and media events for communication and relationship-building with key stakeholders, including research, identification of publics, design, timelines, logistics, protocol, speeches and programs, and dealing with suppliers, as well as promotion and evaluation of the event.

Offered by: Global & Strategic Comm.
- Terms
  
  Summer 2025
- Instructors
  
  There are no professors associated with this course for the 2024-2025 academic year
CPRL 321 PR Issues Management 3 Credits
- Fall
- Winter
- Summer
Public Relations: Mechanisms by which organizations participate in the public policy process will be examined through an understanding of the social and political contexts where public issues occur and the inherent communication processes at all levels and specifically dealing with the roles of lobbying, media relations and social responsibility.

Offered by: Global & Strategic Comm.
- Prerequisite(s): CPRL 223.
- Terms
  
  Winter 2025
- Instructors
  
  Paula Bernardino
CPRL 322 Cases in Public Relations 3 Credits
- Fall
- Winter
- Summer
Public Relations: Preparation of communication plans for organizations and current situations will provide the opportunity to apply the knowledge gained throughout the program. In addition, recent developments and methods in key areas of practice will be addressed.

Offered by: Global & Strategic Comm.
- Prerequisites: CPRL 224 and CPRL 225 and [CPRL 226 or CPRL 227] and CPRL 320 and CPRL 321; or contact department for registration approval
- Note: Students in their last semester may take CPRL 322 concurrently with the other courses they need to complete the certificate.
- Terms
  
  Summer 2025
- Instructors
  
  There are no professors associated with this course for the 2024-2025 academic year

For more information, see Programs, Courses and University Regulations.

Admission Requirements

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Applicants must hold a CEGEP diploma (DCS, DEC or equivalent) OR
Applicants who do not have the normal academic background for admission but are 21 years of age and older may be admitted as mature students
Applicants between 18 and 21 years of age who do not have a CEGEP diploma but have at least a high school leaving certificate may be accepted into a qualifying program
Applicants must provide proof of English language proficiency

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