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On stage, singer, producer, and DJ Luka Hollinger reinvents himself as the persona Rondo Banks. The Montreal-based musician sees the shift as a way to express himself in a genuine way. Hollinger views creativity as a choice, and believes that conscious decisions to be more creative can lead to a transformative overflow into all aspects of life. In a world where change is paramount, writes Asociate Professor Karl Moore for Forbes, artists and business leaders alike can learn from Hollinger鈥檚 passion for not only reinventing his own artistic narrative, but also cultivating a space for diverse talents to flourish.