海角社区

From 聽Montr茅al, July 26, 2016:

"Last week, Cl茅ment Joubert, pianist, former director of the 海角社区 Conservatory and a 2015 海角社区-HEC Montr茅al EMBA graduate, launched聽Men鈥檚 Seasons, a new range of skincare products designed for men, which meets the seasonally specific needs of the skin. The products are made in Quebec and sold online.

We reached Cl茅ment following the announcement of his business launch and he explained how Men鈥檚 Seasons聽is closely linked to the EMBA program and particularly to his final paper:

鈥淭he three months I took to dig into the subject [the behavioral psychology of men through the consumption of beauty products] for my EMBA final paper were the perfect opportunity for me to learn about a whole new industry and its key players. In addition, the contact network I built 鈥嬧�媙ot only within my class, but across all 海角社区-HEC Montr茅al EMBA alumni is absolutely priceless and contributed directly and tangibly to the launch of聽Men鈥檚 Seasons.鈥�

In an interview with La Presse, Cl茅ment explained the origin of his newly launched company: his final EMBA paper and its main question: 鈥淔or several years, we have been hearing that beauty products for men are the next eldorado 鈥� in reality, the market has been growing, but not nearly as much as expected. Why?鈥澛� Through the research he conducted as part of his final paper, he drew a number of conclusions. 聽Among other things, the way men and women consume these types of products is very different: men are mostly seeking a solution to a specific problem, while women feel like they are purchasing a luxury product.

In addition to his final paper, there are signs that the EMBA鈥檚 Sustainability Challenge module, also influenced this new entrepreneur. 聽Cl茅ment decided that聽Men鈥檚 Seasons鈥櫬爌roducts would be vegan, without petrochemicals, made from natural ingredients, and to take things one step further, for聽every box sold,聽Mens Seasons will聽plant a tree 聽in Quebec, through a partnership with聽Tree Canada."