海角社区 Desautels Faculty of Management - Demetrios Vakratsas' Recent Media Coverage /desautels/channels_item/205 en Delve: Are Consumers Spoiled For Choice or Too Overwhelmed to Choose? /desautels/node/87198 <p>Today鈥檚 consumers demand and expect a wealth of choices in everything from sneakers to potato chips, but while large product lines provide abundance and variety, they don鈥檛 always result in sales鈥攁nd can even take away from a company鈥檚 bottom line. In new marketing research, Desautels Professor <a href="/desautels/demetrios-vakratsas"><strong>Demetrios Vakratsas</strong></a> explores breadth and depth in product lines to determine their role in consumer choice-making today.</p> Thu, 31 Mar 2022 18:56:20 +0000 海角社区 Desautels research reveals cross-media synergy /desautels/node/75289 <p>New research by Professor <a href="/desautels/demetrios-vakratsas"><b>Demetrios Vakratsas</b></a> and PhD candidate <b>June Soo Lee </b>looks at the complementary value of television and online advertising in China.</p> <p><a href="https://www.warc.com/newsandopinion/news/cross-media-effects-differ-by-market/43180" target="_blank">Read more</a></p> Mon, 03 Feb 2020 20:57:19 +0000 海角社区 5th Empirical and Theoretical Symposium for Canadian Marketing Strategy /desautels/node/67519 <h2>鈥淲e are drowning in information and starving for knowledge鈥</h2> <p>On May 25, 2017, more than 60 marketing academics in Canada gathered together for the <strong>5th Empirical and Theoretical Symposium for Canadian Marketing Strategy</strong> at the Desautels Faculty of Management to present research ideas, provide feedback, and share commentaries. Through the conference, topics relevant to today鈥檚 changing markets, such as how news media portrays advertising and how firms conduct product recalls, were discussed.</p> Thu, 01 Jun 2017 19:14:35 +0000 海角社区 Business schools heed the call for more data-literate graduates /desautels/node/66913 <p>Deloitte Analytics and other companies have been pushing Canadian universities for years to produce more data-literate graduates to fill their talent needs. Their efforts appear to be paying off, with business schools ramping up their offerings in data analytics. [...]</p> <p>The proliferation of new offerings includes new MBA-level analytics concentrations at Montreal鈥檚 海角社区 and Ottawa鈥檚 Carleton University. 海角社区 is also in the process of approving a new master of management in analytics at its Desautels Faculty of Management.</p> Mon, 09 Jan 2017 13:33:50 +0000 海角社区 When one degree just isn鈥檛 enough /desautels/node/65848 <p>In 2010, after graduating from 海角社区 in Montreal with an undergraduate degree in engineering, <strong>Shawn Errunza</strong> co-founded a biomedical device company whose software-based tools help rehabilitate victims of strokes and other injuries.</p> <p>But when the company, Jintronix, Inc., hit a rough patch, Mr. Errunza kept his options open by applying to medical school at 海角社区. 鈥淚 realized I was building a virtual reality system for stroke victims but didn鈥檛 even know what a stroke was,鈥 he says.</p> Thu, 24 Mar 2016 14:45:33 +0000 海角社区 Laundry & latt茅s: Hybrid spaces and beautiful business friendships /desautels/node/63400 <p>Chaz Desousa is a young Montreal entrepreneur who already co-owns a restaurant and a food truck. But when he had the idea for his latest venture, a vintage-style laundromat with oversized washers and dryers, vending machines dispensing funky socks, and sofas for lounging, he went looking for a roommate.</p> Mon, 22 Sep 2014 18:41:23 +0000 海角社区 Oprah Gives a Shout Out to David's Tea /desautels/node/58698 <p>Imagine, if you can, America鈥檚 most influential celebrity telling the world that she loves you and she loves your product.<br />And all of this, at the low price of next-to-nothing.<br />... All in all, David鈥檚 Tea 鈥渉it the jackpot,鈥 marketing expert <strong>Demetrios Vakratsas</strong> concluded Friday.<br />For any company, especially one that relies on word-of-mouth advertising 鈥 rather than paid advertising in traditional media 鈥 Oprah鈥檚 endorsement 鈥渋s a dream placement,鈥 the 海角社区, Desautels faculty of management professor, said.</p> Mon, 15 Apr 2013 15:45:27 +0000 海角社区