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Program Requirements

The Minor Marketing consists of 18 credits of Management courses and is currently offered to non-Management students in the Faculties of Arts, Engineering, Science, and the Schulich School of Music.

This Minor is designed to provide students with an understanding of the fundamental concepts in marketing and a framework for applying marketing in a decision-making context. Students will be introduced to the basic concepts in marketing. The use of marketing theory and concepts for decision making will be covered. Marketing research methods for marketing decisions is introduced. Subsequently, students will be able to specialize by choosing from the list of complementary courses.

Required Courses (9 credits)

• MGCR 352 Marketing Management 1 (3 credits)

  Offered by: Management (Desautels Faculty of Management)

  Overview

  Management Core : Introduction to marketing principles, focusing on problem solving and decision making. Topics include: the marketing concept; marketing strategies; buyer behaviour; Canadian demographics; internal and external constraints; product; promotion; distribution; price. Lectures, text material and case studies.

  Terms: Fall 2012, Winter 2013, Summer 2013

  Instructors: Mackalski, Robert; Chaxel, Anne-Sophie; Sarigollu, Emine; Mathur, Sameer; Royce, Charles; Delorme, Bruno; Etemad, Hamid (Fall) Mishra, Saurabh; Qiu, Chun; Cyrius, Fabienne; Mackalski, Robert; Nobel, Ralph; Royce, Charles (Winter) Wang, Wei-Lin; Delorme, Bruno (Summer)

  • Continuing Studies: requirement for the Institute of Internal Auditors, and the Canadian Institute of Management

• MRKT 354 Marketing Management 2 (3 credits)

  Offered by: Management (Desautels Faculty of Management)

  Overview

  Marketing : The decision areas in marketing. Emphasis on the use of marketing theory and concepts in the solution of realistic marketing problems. Decision making in a marketing context using cases, some of which will be computer assisted, and readings.

  Terms: Fall 2012, Winter 2013

  Instructors: Dracopoulos, George; Mandelos, Billy (Fall) Hwang, Min Ha; Dracopoulos, George; Keller, Wendy Ilse (Winter)

  • Prerequisite: MGCR 352

• MRKT 451 Marketing Research (3 credits)

  Offered by: Management (Desautels Faculty of Management)

  Overview

  Marketing : Theoretical techniques and procedures common in marketing research. Topics include: research design, sampling, questionnaire design, coding, tabulating, data analysis (including statistical techniques). Specialized topics may encompass advertising, motivation and product research; forecasting and location theory.

  Terms: Fall 2012, Winter 2013

  Instructors: Letovsky, Steven; Jo, Myung-Soo (Fall) Hwang, Min Ha (Winter)

  • Prerequisites: MGCR 352 and MGCR 271

Complementary Courses (9 credits)

3 credits selected from:

• MGCR 271 Business Statistics (3 credits) *

  Offered by: Management (Desautels Faculty of Management)

  Overview

  Management Core : Statistical concepts and methodology, their application to managerial decision-making, real-life data, problem-solving and spreadsheet modeling. Topics include: descriptive statistics; normal distributions, sampling distributions and estimation, hypothesis testing for one and two populations, goodness of fit, analysis of variance, simple and multiple regression.

  Terms: Fall 2012, Winter 2013, Summer 2013

  Instructors: Zabowski, Glenn; D'Antoni, Paul John; Hart, Derek; Vaidyanathan, Ramnath (Fall) Zabowski, Glenn (Winter) MacKenzie, Kenneth (Summer)

  • Prerequisite: MATH 122 and 123 or equivalent

  • Restriction: Not open to students who have taken or are taking MATH 204, MATH 324, PSYC 204, ECON 227, ECON 257

  • You may not be able to receive credit for this course and other statistic courses. Be sure to check the Course Overlap section under Faculty Degree Requirements in the Arts or Science section of the Calendar.

6 credits selected from:

• MRKT 357 Marketing Planning 1 (3 credits)

  Offered by: Management (Desautels Faculty of Management)

  Overview

  Marketing : Marketing Planning is designed as a capstone to previous marketing courses; Structured approach to developing a marketing plan, proceeding from corporate mission and objectives through to detailed marketing mix programs. Lectures, discussions and cases. A field project provides marketing planning experience.

  Terms: Fall 2012, Winter 2013

  Instructors: Duerksen, Ronald (Fall) Soroka, Robert H S; Delorme, Bruno (Winter)

  • Prerequisites: MRKT 354, MRKT 451, and MRKT 452 (Continuing Studies: or Departmental approval)

  • Restriction: Management: U3 students only

• MRKT 365 New Products (3 credits)

  Offered by: Management (Desautels Faculty of Management)

  Overview

  Marketing : New products will follow the new product introduction process from idea generation to post introduction. It will use ideas developed in marketing, production and policy. It will use cases and projects and will involve a real life new product project. In the average firm today, 40% of sales come from products not being sold five years ago. The ability of the firm to innovate is at the heart of long term success.

  Terms: Winter 2013

  Instructors: Dellar, Mary; Dellar, Michael Leonard (Winter)

  • Prerequisite: MGCR 352

• MRKT 438 Brand Management (3 credits)

  Offered by: Management (Desautels Faculty of Management)

  Overview

  Marketing : Looks at the decisions a brand manager in a major consumer goods company takes. It examines, in particular, the breakdown of advertising and sales promotion expenditures. It looks at the short term nature of the decisions taken. It will concentrate on the vast amount of new information available to brand managers today, especially in the form of scanner data.

  Terms: Fall 2012, Winter 2013

  Instructors: Mackalski, Robert (Fall) Mackalski, Robert (Winter)

  • Prerequisite: MGCR 352

• MRKT 452 Consumer Behaviour (3 credits)

  Offered by: Management (Desautels Faculty of Management)

  Overview

  Marketing : A study of basic factors influencing consumer behaviour. Attention is focused on psychological, sociological and economic variables including motivation, learning, attitude, personality, small groups, social class, demographic factors and culture, to analyze their effects on purchasing behaviour.

  Terms: Fall 2012, Winter 2013, Summer 2013

  Instructors: Mirshak, Paul; Cooperberg, Elana Michelle; Mukherjee, Ashesh (Fall) Moscovitz, David Lewis; Cooperberg, Elana Michelle (Winter) Royce, Charles (Summer)

  • Prerequisite: MGCR 352

• MRKT 453 Advertising Management (3 credits)

  Offered by: Management (Desautels Faculty of Management)

  Overview

  Marketing : Surveys advertising and promotion in Canadian context. Examines activities as they relate to advertisers, the advertising agency and media. Stresses advertising by objectives as the approach to developing strategy and tactics. Real examples from current campaigns are the focal point of class discussions.

  Terms: Fall 2012, Winter 2013

  Instructors: Dellar, Mary (Fall) Letovsky, Steven; Dellar, Mary (Winter)

  • Prerequisite: MRKT 452

  • Prerequisite (Continuing Studies): MGCR 352; MRKT 452 or Departmental approval

  • Note: Continuing Studies section-check Calendar

• MRKT 455 Sales Management (3 credits)

  Offered by: Management (Desautels Faculty of Management)

  Overview

  Marketing : Responsibilities of the sales manager as they relate to the sales force. These include the selection of process, training alternatives, compensation and incentive plans, supervision and evaluation and budgeting and forecasting. Case studies and discussions of sales force models are used.

  Terms: Fall 2012, Winter 2013

  Instructors: Moscovitz, David Lewis (Fall) Desrosiers, Lee; Moscovitz, David Lewis (Winter)

  • Prerequisite: MGCR 352

• MRKT 459 Retail Management (3 credits)

  Offered by: Management (Desautels Faculty of Management)

  Overview

  Marketing : Principles and methods of marketing management as applied to retailing, including strategy and tactics: market structure; consumer behaviour; competition; financial management; human resources planning; promotion; presentation; merchandising; operations; pricing; planning and attaining retail profits. Lectures, text material, outside reading, planned retail visiting, cases.

  Terms: Winter 2013

  Instructors: Qiu, Chun (Winter)

  • Prerequisite: MGCR 352

• MRKT 483 International Marketing Management (3 credits)

  Offered by: Management (Desautels Faculty of Management)

  Overview

  Marketing : Marketing management considerations of a company seeking to extend beyond its domestic market. Required changes in product, pricing, channel, and communications policies. Attention to international trade and export marketing in the Canadian context.

  Terms: Fall 2012, Winter 2013

  Instructors: Etemad, Hamid (Fall) Etemad, Hamid (Winter)

  • Prerequisites: MGCR 382 and MGCR 352

  • Formerly MGMT 483

or other appropriate 300- or 400-level MRKT courses with the approval of the Program Adviser.

* Students who have taken an equivalent Statistics course in another faculty may not count those credits toward the Minor; an additional 3-credit complementary course must be chosen from the course list above.

Note: Students should select their Statistics course only after consulting the "Course Overlap" section in the Faculty of Arts, the "Course Overlap" section in the Faculty of Science, and the "Course Overlap" section in the Desautels Faculty of Management to avoid overlapping Statistics courses.