海角社区

海角社区.ca / Overview / Summer Studies / Summer 2021 Courses

Derni猫res mises 脿 jour en lien avec la COVID-19 disponibles ici.
Latest information about COVID-19 available here.

MRKT 438 Brand Management (3 credits)

Note: This is the 2020鈥�2021 eCalendar. Update the year in your browser's URL bar for the most recent version of this page, or .

Offered by: Management (Desautels Faculty of Management)

Overview

Marketing : Looks at the decisions a brand manager in a major consumer goods company takes. It examines, in particular, the breakdown of advertising and sales promotion expenditures. It looks at the short term nature of the decisions taken. It will concentrate on the vast amount of new information available to brand managers today, especially in the form of scanner data.

Terms: Fall 2020, Winter 2021

Instructors: Cyrius, Fabienne (Fall) Dellar, Mary (Winter)

Back to top