海角社区

海角社区.ca / Overview / Summer Studies / Summer 2021 Courses

Derni猫res mises 脿 jour en lien avec la COVID-19 disponibles ici.
Latest information about COVID-19 available here.

MRKT 459 Retail Management (3 credits)

Note: This is the 2020鈥�2021 eCalendar. Update the year in your browser's URL bar for the most recent version of this page, or .

Offered by: Management (Desautels Faculty of Management)

Overview

Marketing : Principles and methods of marketing management as applied to retailing, including strategy and tactics: market structure; consumer behaviour; competition; financial management; human resources planning; promotion; presentation; merchandising; operations; pricing; planning and attaining retail profits. Lectures, text material, outside reading, planned retail visiting, cases.

Terms: Fall 2020, Winter 2021

Instructors: Lamothe, Marie Josee (Fall) Lamothe, Marie Josee (Winter)

Back to top