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Program Requirements
This Graduate Certificate program is designed for students with a Bachelor of Commerce who are interested in starting a business of their own. The program provides a thorough understanding of what is required to start and maintain a sustainable venture, with a specific focus on the needs of contemporary entrepreneurs. This includes adapting to various circumstances in a world where business and the global marketplace are rapidly changing, emphasizing modern approaches to entrepreneurial practices.
In addition to the admission requirements stipulated for Graduate Certificates, students must have a Bachelor of Commerce degree with a minimum CGPA of 3.0 out of 4.0 or 3.2 out of 4.0 in the last two years of full-time academic studies.
Required Courses (12 credits)
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CEN2 500 New Venture Formation (3 credits)
Overview
Entrepreneurship : Essential business acumen required to plan and launch a new venture. The various facets of entrepreneurship dealing with idea generation, valuation techniques, funding, data sources, intellectual property, legalities and business plan development will be explored.
Terms: Fall 2021
Instructors: McCully, Philip (Fall)
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CEN2 506 Financing Startups and Ventures (3 credits)
Overview
Entrepreneurship : Selecting and securing venture financing by evaluating the different sources of equity and debt financing (including Government financial assistance programs). Capital planning, valuation and financing deal structure will also be covered.
Terms: Winter 2022
Instructors: Sacksner, Jeffrey (Winter)
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CEN2 510 Practical Entrepreneurship Management (3 credits)
Overview
Entrepreneurship : This application-based course provides students with hands-on experience in planning a new venture in its entirety. Students will work in teams to develop a new start-up idea project during the term.
Terms: Summer 2022
Instructors: McCully, Philip (Summer)
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CGM2 520 Sales Management and Negotiation Strategies (3 credits)
Overview
Management : Application of principles and theories of sales management for large, medium, and small-sized enterprises. Focus on crystallizing a venture鈥檚 customer value proposition to develop effective sales strategies to achieve business and marketing objectives. Strategies for personal selling, team selling, and online and offline selling as well as B-to-B and B-to-C models. Business negotiation strategies.
Terms: Fall 2021
Instructors: Sacksner, Jeffrey (Fall)
Complementary Course (3 credits)
3 credits from:
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CGM2 510 Project Management: Tools and Techniques (3 credits)
Overview
Management : Focus on main concepts and theories of project management from initiation to close-out. Topics include: project life cycle, planning, scheduling, implementing, monitoring, controlling, close-out and ethics. The concepts presented apply to projects of various sizes, types and degrees of complexity.
Terms: Fall 2021, Winter 2022, Summer 2022
Instructors: Chasse, Andrew; Samia, Maroun (Fall) Gauthier, Sylvain; Chasse, Andrew; Corbeil, Linda (Winter) Chasse, Andrew (Summer)
Restrictions: Open to students currently in a program. Not open to Special Students.
**Due to the intensive nature of this course, the standard add/drop and withdrawal deadlines do not apply. Add/drop is the second lecture day and withdrawal is the fourth lecture day.
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CMIS 530 Digital Analytics and Targeting (3 credits)
Overview
Management Information Systems : Covers fundamental techniques in measuring and analysing the digital marketing experience success and effectiveness as well as using audience data to improve advertising and content using targeting and experiments. How to measure, analyze, and act upon the evolving internet technologies and trends.
Terms: Fall 2021
Instructors: Harrisson-Boudreau, Jean-Philippe (Fall)
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CMIS 544 Digital Marketing Automation, Planning and Technology (3 credits)
Overview
Management Information Systems : Covers the fundamental concepts needed to develop a digital marketing plan. Enables students to gain an understanding of market behaviour, translation of corporate goals into digital marketing objectives, basic overview of various strategic approaches to align to objectives, as well as implementation and control.
Terms: Winter 2022
Instructors: Mottaghi, Hoda (Winter)
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CMIS 549 Digital Media and Search Engine Optimization (3 credits)
Overview
Management Information Systems : Covers the fundamentals of promoting a brand through digital mediums and how to take advantage of earned digital media. Provides an understanding of how paid search, search engine optimization, various forms of digital media planning and placement, social media promotion work and, how to monitor and optimize performance.
Terms: Fall 2021
Instructors: Harrisson-Boudreau, Jean-Philippe (Fall)
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CMS2 521 Applied Management Statistics (3 credits)
Overview
Management Science (CCE) : Statistical methods used in a variety of business situations, emphasizing application and providing a working knowledge of the most widely-used techniques. Topics include descriptive statistics; probability distributions; sampling procedures and distributions; inferential statistics including estimation; hypothesis testing and Anova; simple linear, multiple regression and correlation; time series and forecasting.
Terms: Fall 2021, Winter 2022, Summer 2022
Instructors: Kelome, Djivede (Fall) Kelome, Djivede (Winter) Kelome, Djivede (Summer)
Prerequisite: CMS2 500 or the Exemption by Examination Test
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CPL2 524 Introduction: International Business (3 credits)
Overview
Policy : This course deals with fundamental international business issues: the international business environment, foreign exchange risk, multinational corporations, international organizations, international sources of financing, international marketing policies, essential factors to be considered when entering foreign markets (licensing and exporting) and international management.
Terms: Fall 2021
Instructors: Saba, John (Fall)
Core Program
Or any other 500- or 600-level course offered and approved by Career and Professional Development.
School of Continuing Studies—2021-2022 (last updated May. 27, 2021) (disclaimer)
