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CMR2 642 Marketing Principles and Applications (3 unit茅s)

Minerva Class Scheduling Visit Minerva > Student > Registration > Class Schedule for course dates & times.

Offered by: Global & Strategic Comm. (脡cole d'茅ducation permanente)

Administered by: 脡tudes sup茅rieures et recherch

Vue d'ensemble

Marketing : Examination of the different aspects of marketing operations: the marketing concept, analysis and research of market opportunities, and the planning, implementation, and control of the marketing program (product, promotion, distribution, and pricing). Focus is on the general market environment and Canadian marketing institutions.

Terms: Automne 2023, Hiver 2024

Instructors: Royce, Charles (Fall) Letovsky, Steven (Winter)

  • Restriction(s): Not open to students who have taken CMR2 542.

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