Delve: Are Consumers Spoiled For Choice or Too Overwhelmed to Choose?
Today鈥檚 consumers demand and expect a wealth of choices in everything from sneakers to potato chips, but while large product lines provide abundance and variety, they don鈥檛 always result in sales鈥攁nd can even take away from a company鈥檚 bottom line.
Desautels research reveals cross-media synergy
New research by Professor Demetrios Vakratsas and PhD candidate June Soo Lee looks at the complementary value of television and online advertising in China.
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5th Empirical and Theoretical Symposium for Canadian Marketing Strategy
鈥淲e are drowning in information and starving for knowledge鈥�On May 25, 2017, more than 60 marketing academics in Canada gathered together for the 5th Empirical and Theoretical Symposium for Canadian Marketing Strategy at the Desautels Faculty of Management to present research ideas, provide feedback, and share commentaries.
Business schools heed the call for more data-literate graduates
Deloitte Analytics and other companies have been pushing Canadian universities for years to produce more data-literate graduates to fill their talent needs. Their efforts appear to be paying off, with business schools ramping up their offerings in data analytics. [...]
When one degree just isn鈥檛 enough
In 2010, after graduating from 海角社区 in Montreal with an undergraduate degree in engineering, Shawn Errunza co-founded a biomedical device company whose software-based tools help rehabilitate victims of strokes and other injuries.
Laundry & latt茅s: Hybrid spaces and beautiful business friendships
Chaz Desousa is a young Montreal entrepreneur who already co-owns a restaurant and a food truck. But when he had the idea for his latest venture, a vintage-style laundromat with oversized washers and dryers, vending machines dispensing funky socks, and sofas for lounging, he went looking for a roommate.
Oprah Gives a Shout Out to David's Tea
Imagine, if you can, America鈥檚 most influential celebrity telling the world that she loves you and she loves your product.And all of this, at the low price of next-to-nothing.... All in all, David鈥檚 Tea 鈥渉it the jackpot,鈥� marketing expert Demetrios Vakratsas concluded Friday.
