These聽tone and voice聽guidelines will help ensure a level of consistency and stronger brand alignment across 海角社区鈥檚 digital environments.聽

Clear and concise聽

The tone for聽海角社区鈥檚聽digital communications should聽be聽assertive, unambiguous, and to the point.聽Use active voice where appropriate, avoid unnecessary jargon, and remember聽our digital聽standard:聽less is more!

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海角社区鈥檚聽digital platforms are an extension of who we are and how we see the world.聽Our content聽should reflect the inspiring nature of聽the聽community and inspire likeminded individuals to join us.聽聽

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海角社区鈥檚 digital communications should be approachable and conversational. As an academic institution, it鈥檚 especially important to avoid a formal tone that might create a distance between ourselves and our聽diverse community.聽

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Engage users聽by聽incorporating聽a storytelling and human-centered approach聽to your writing. If聽it鈥檚 appropriate, use聽interesting聽quotations聽or聽stories that will make your content more relatable to a broader audience.聽聽